4 Decades of ARB

20th July, 2016Posted in: 4 Decades of ARB, The Background

4 Decades of ARB



The origins of ARB go back to 1975, when company founder, Tony Brown, was inspired by a 4WDing trip through the Top End of Australia.

Back then 4WDers relied on homemade or ill-fitting equipment that was not designed for extensive outback expeditions. Endless corrugated roads, extreme temperatures, and the heavy loads carried by Australian travellers were tremendously punishing on vehicles that regularly tackled these kinds of conditions. Tony’s many years spent toiling on his Series 1 Land Rover proved extremely beneficial to others in the Top End during his travels. Damaged bull bars and broken roof racks ensured Tony’s expertise was regularly called upon, and through this experience an idea was born – high quality, durable equipment that would meet the vigorous demands of 4WD owners.

Upon his return to Melbourne, Tony put theory into practice, and began working in the family garage to address some of the product deficiencies he’d encountered on his trip. It was exactly what Australian 4WDers had been waiting for, and ARB, the initials of Anthony Ronald Brown, was founded.

Today, ARB is Australia’s largest manufacturer and distributor of 4×4 accessories. We have a vast international presence, with an office in the USA and an export network that extends through more than 100 countries around the globe. Our philosophy, however, has never wavered from its original course – quality, reliability and practicality above all else.


In 2015 ARB celebrated 40 years in business, and we felt that it was time to celebrate by putting together a convoy of four of the most iconic 4 wheel drive vehicles from the period. You can read more about that on the ‘4 DECADES OF 4×4‘ page. Having now selected, acquired and prepared our four Off Road Icons it’s now time to hit the road on an iconic Outback adventure. We’ll be taking these four Off Road Icons, along with some modern day counterparts on a two week journey through Australia’s most iconic off road route, the famous Simpson Desert.

With some years and a few kms under their belts, are the ARB Off Road Icon’s up for the challenge, and can they rumble with their 2016 tech savvy friends?

The trip departs on September 13th 2016 from Alice Springs. To read more about the route, the landmarks and the destinations visit our ‘The Trip‘ page.